LifeArt is making its presence felt in the USA with orders now being processed following some significant achievements for the company. The recent National Funeral Directors Association (NFDA) Expo held in Austin, Texas was a pivotal moment as we attracted a lot of positive attention from funeral homes and crossed paths with Billy Connolly.
In September LifeArt appointed Andy Brown as our Director of Sales for North America. Andy immediately spent some time learning about the production process and touring our facilities. Having a local contact in the USA is a benefit to us, but has also been widely well received by funeral directors around the country. His knowledge of the local market is already proving invaluable and was on show at the NFDA Expo.
As we reported last issue, LifeArt was nominated for an Innovation Award for our Online Designer. While we did not win, we received recognition for being the only foreign nomination, which in itself created extra interest in our Expo booth. If you have not had a chance to play around with the Online Designer, you should do so, it’s ground breaking technology for the funeral industry.
The loss of life is always tragic, but when it occurs on a large scale through natural disaster, you want to do everything you can to help the families of the victims. Watching on as the reports on the devastation caused by Typhoon Hayian came through, we reached out to local contacts in the Philippines to offer our support.
We have been in contact with funeral industry representatives to firstly to let them know we were thinking of them and all those in their communities. We also offered our assistance. Subsequently eight caskets were sent free of charge to Cosmopolitan Funeral, one of the countries largest funeral service providers, to assist with their relief work.
Chairman and CEO, Mike Grehan says, “Working with local staff, we have chosen the White and Abundant Roses designs to send through, so families can have a chance to write on them.”
“We have built LifeArt around the idea that funerals can be personalised. In a time of tragedy it is important we don’t forget the individuals and that we allow them to be remembered with meaning,” adds Mike.