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Hong Kong Seniors Fair

Published in Distributors, Expos
by Anthony Perl
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Hong Kong will have the second largest ratio of retirees in Asia by 2050. According to a recent report there there will be 66 retirees for every 100 employees.  40% of the population will be over 65.  The Hong Kong Seniors Fair takes on extra significance with each year.  It is a chance to look at the issues and for businesses to display products and services.

Through our local distributor, Sage International, LifeArt is represented in the exhibition taking place from 1 July until 3 July at the Hong Kong Convention and Exhibition Centre.

We have posted some photos on our Facebook page.

A New Level Of Interest

Published in Distributors
by admin
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Abundant Life is a design created for China
where it is traditional to make and burn effigies of items of prosperity for the afterlife. Burning of effigies is now discouraged because of the environmental damages, so this design allows them to have items incorporated into it. LifeArt can produce a custom design to suit your needs.

LifeArt continues to expand its reach with new distribution channels opening in Asia, the US, Canada and we now have an entry point into Indonesia and Martinique.

The Sage International Group have become exclusive distributors of LifeArt in the People’s Republic of China (in the provinces of Guangdong, Beijing, Shanghai, Jiangsu, Guizhou, Hong Kong and Macau).  As a result we have also now been able to develop a new design specifically for the Chinese market around the world.

A number of containers of LifeArt has arrived and been sold throughout the United States, with the latest headed for Utah.  Read More

Billy Connolly’s Big Send Off

Published in Expos
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Bill Connolly taking a closer look at LifeArt with an explanation from Executive Chairman & CEO Mike Grehan.

Comedian, Actor and Documentary maker Billy Connolly last month put his latest project to air in the UK on ITV.  Called the Big Send Off, this two part series begins with Billy declaring the reason behind doing a show on the funeral industry came about long before he was ill.  He was quick to say he is is doing well despite Parkinson’s and Prostrate Cancer.  In fact he is touring at the moment.

Billy attended the recent NFDA expo in the US where he interviewed LifeArt Executive Chairman and CEO, Mike Grehan.  Read More

Talk Of The Industry

Published in Expos
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Head of North America Sales, Andy Brown with Executive Chairman & CEO Mike Grehan at the LifeArt display, ICCFA 2014

We recently participated in our first visit to the International Cemetery Cremation and Funeral Association (ICCFA) expo, which was held in Las Vegas.  We were introduced to a different audience to those who attend some of the other conferences.  We captured a lot of attention, because there is nothing else like LifeArt in the market.

As we are now actively distributing into the US, the level of engagement was heightened as we are rightly viewed as a serious player in the market.Read More

Design of the year

Published in Design of the Week
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Through 2013 on Facebook we shared with our ‘friends’ a Design of the Week.  On many occasions throughout the year the design reflected of what was in the news at the time.  We had many people contributing by utilising our design online tool to pull together something relevant to a particular issue.

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Building momentum

Published in Uncategorized
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Andy Brown at CANA

We have just finished a successful exhibit at the Cremation Association of North America CANA) Symposium, held in Las Vegas.  The event focussed on embracing new ways to engage families and the community, including using social media (so don’t forget to join us on Facebook and Twitter).  Combined with a discussion about the increasing number of cremations, it was perfect timing for LifeArt to position itself as part of this conversation.

According the Andy Brown, LifeArt Director Sales, North America “Although many of those attending had not seen LifeArt before, we were quickly recognised for the leadership role we have taken in personalising a service.”

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Taking a leadership role

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LifeArt Executive Chairman & CEO Mike Grehan

LifeArt’s Executive Chairman and CEO, Mike Grehan has been made an Ambassador of the Asia Funeral Expo organisation. Mike will be a keynote speaker at (AFE) to be held in Macau from 8 May.  With ‘sustainable development’ to be the main theme of the event, Mike was seen as a logical choice for this key role.

Mike says, “Being asked to fill the role of the Ambassador is a great honour.  It’s a sign of respect and recognition of the leadership role we have taken.  LifeArt has built a great reputation as an innovator, particularly in the area of ‘sustainable development’.

Last year the AFE attracted over 110 exhibitors from 17 countries, with over 2700 buyers, delegations, associations, officials and funeral professionals from 34 countries and regions attending, including 24 international groups.

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Factory first

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Getting packed

January saw the first shipment leaving our China factory in Guangdong Province (60 minutes from Hong Kong) headed for the United States.  It was a significant occasion, signalling an increase in LifeArt’s capacity to service global demand as well as enabling funeral homes and cremation societies in the US to begin offering our range to the public.

The initial container is currently being distributed to locations in Missouri, Illinois, Chicago and Texas.  The Cremation Society of Illinois and the Evergreen Casket Company are making LifeArt available to their network.  There is much anticipation about the availability in the US as many have watched the success we have had in Australia and spent time talking to us at various conferences around the world.

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Making Waves in the USA

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LifeArt is making its presence felt in the USA with orders now being processed following some significant achievements for the company.  The recent National Funeral Directors Association (NFDA) Expo held in Austin, Texas was a pivotal moment as we attracted a lot of positive attention from funeral homes and crossed paths with Billy Connolly.

In September LifeArt appointed Andy Brown as our Director of Sales for North America.  Andy immediately spent some time learning about the production process and touring our facilities.  Having a local contact in the USA is a benefit to us, but has also been widely well received by funeral directors around the country.  His knowledge of the local market is already proving invaluable and was on show at the NFDA Expo.

As we reported last issue, LifeArt was nominated for an Innovation Award for our Online Designer.  While we did not win, we received recognition for being the only foreign nomination, which in itself created extra interest in our Expo booth.  If you have not had a chance to play around with the Online Designer, you should do so, it’s ground breaking technology for the funeral industry.

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Reaching Out

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The loss of life is always tragic, but when it occurs on a large scale through natural disaster, you want to do everything you can to help the families of the victims.  Watching on as the reports on the devastation caused by Typhoon Hayian came through, we reached out to local contacts in the Philippines to offer our support.

We have been in contact with funeral industry representatives to firstly to let them know we were thinking of them and all those in their communities.  We also offered our assistance.  Subsequently eight caskets were sent free of charge to Cosmopolitan Funeral, one of the countries largest funeral service providers, to assist with their relief work.

abundant roses casket

Chairman and CEO, Mike Grehan says, “Working with local staff, we have chosen the White and Abundant Roses designs to send through, so families can have a chance to write on them.”

“We have built LifeArt around the idea that funerals can be personalised.  In a time of tragedy it is important we don’t forget the individuals and that we allow them to be remembered with meaning,” adds Mike.

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