Building momentum

Building momentum

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Andy Brown at CANA

We have just finished a successful exhibit at the Cremation Association of North America CANA) Symposium, held in Las Vegas.  The event focussed on embracing new ways to engage families and the community, including using social media (so don’t forget to join us on Facebook and Twitter).  Combined with a discussion about the increasing number of cremations, it was perfect timing for LifeArt to position itself as part of this conversation.

According the Andy Brown, LifeArt Director Sales, North America “Although many of those attending had not seen LifeArt before, we were quickly recognised for the leadership role we have taken in personalising a service.”


CANA

The Symposium generated a lot of inquiries with a number of funeral homes and buying groups expressing their interest in reviewing and trialing the range.  Andy says, “There was interest in everything from our Earthcare range to our complete customised option.”

Andy took the opportunity immediately after the event to visit a number of locations in California and Florida.

“One of the most interesting points of difference in North America is the growing need for the production of an oversized option.  It’s an indication of what we have all observed, people are getting bigger and it’s becoming less of a ‘special order’ and much more of a standard request,” says Andy.

The team will be heading back to Las Vegas on 8 April for the International Cemetery, Cremation and Funeral Association (ICCFA) Convention and Exhibition.  During the four day event, we will be part of an awards presentation as LifeArt has been nominated under the category, ’Innovative Personalized Product’, recognising yet again the leadership role the company is taking.

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Published on: 02/18/2014
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