Uncategorized / CATEGORY ARCHIVES

New Distributor

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Desmond Stephenson

The latest distributor to begin selling the LifeArt range is Eco Coffins Direct in the Northern Ireland.  Eco Coffins are based in Newry Northern Ireland and operate both as a wholesaler and a retailer.  Desmond Stephenson is their Managing Director and has become a strong advocate of LifeArt. Read More

Expo Success

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Valery Fultz Bayliff

In the lead up to the recent NFDA conference and Expo in Nashville, we launched a special offer which was promoted widely through social media and channels like Connected Director. The three offers proved to be very popular, with plenty of entries received to win our floor stock.

Valery Bayliff was the lucky winner on behalf of Bailiff & Son Funeral Home in Criderville, Ohio.

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March

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Sneak peak at our new website

 We are officially launching phase 1 of our new website in early January. The change carries on from our branding update and better reflects the style and direction of the business. Phase 1 is focussed on the public facing website, carrying lots of information.

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Flat Pack

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Assembling a LifeArt is easy to follow

LifeArt has developed a flat-pack design which enables cost effective distribution, where traditional coffins and caskets are difficult to transport. The new design caters for both full and half-couch options.

The result allows larger quantity orders to be made easily available at lower freight cost.

The process for assembling them is straight forward and has now also been documented in an easy to follow video. We have included a link to view a shortened version, so you can see how simple it is to do.

The new design has not made any impact on the strength,water resistance or environmental advantages of the product.LifeArt maintains all its advantages which make it a complete solution for all families. Read More

LifeArt Executive Chairman to LifeArt President

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LifeArt Executive Chairman and CEO featured this week on the Connected Directors web-show with Ryan Thogmartin.  Take a look at the video and watch to the end for a special offer.

Building momentum

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Andy Brown at CANA

We have just finished a successful exhibit at the Cremation Association of North America CANA) Symposium, held in Las Vegas.  The event focussed on embracing new ways to engage families and the community, including using social media (so don’t forget to join us on Facebook and Twitter).  Combined with a discussion about the increasing number of cremations, it was perfect timing for LifeArt to position itself as part of this conversation.

According the Andy Brown, LifeArt Director Sales, North America “Although many of those attending had not seen LifeArt before, we were quickly recognised for the leadership role we have taken in personalising a service.”

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Taking a leadership role

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LifeArt Executive Chairman & CEO Mike Grehan

LifeArt’s Executive Chairman and CEO, Mike Grehan has been made an Ambassador of the Asia Funeral Expo organisation. Mike will be a keynote speaker at (AFE) to be held in Macau from 8 May.  With ‘sustainable development’ to be the main theme of the event, Mike was seen as a logical choice for this key role.

Mike says, “Being asked to fill the role of the Ambassador is a great honour.  It’s a sign of respect and recognition of the leadership role we have taken.  LifeArt has built a great reputation as an innovator, particularly in the area of ‘sustainable development’.

Last year the AFE attracted over 110 exhibitors from 17 countries, with over 2700 buyers, delegations, associations, officials and funeral professionals from 34 countries and regions attending, including 24 international groups.

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Factory first

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Getting packed

January saw the first shipment leaving our China factory in Guangdong Province (60 minutes from Hong Kong) headed for the United States.  It was a significant occasion, signalling an increase in LifeArt’s capacity to service global demand as well as enabling funeral homes and cremation societies in the US to begin offering our range to the public.

The initial container is currently being distributed to locations in Missouri, Illinois, Chicago and Texas.  The Cremation Society of Illinois and the Evergreen Casket Company are making LifeArt available to their network.  There is much anticipation about the availability in the US as many have watched the success we have had in Australia and spent time talking to us at various conferences around the world.

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Making Waves in the USA

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LifeArt is making its presence felt in the USA with orders now being processed following some significant achievements for the company.  The recent National Funeral Directors Association (NFDA) Expo held in Austin, Texas was a pivotal moment as we attracted a lot of positive attention from funeral homes and crossed paths with Billy Connolly.

In September LifeArt appointed Andy Brown as our Director of Sales for North America.  Andy immediately spent some time learning about the production process and touring our facilities.  Having a local contact in the USA is a benefit to us, but has also been widely well received by funeral directors around the country.  His knowledge of the local market is already proving invaluable and was on show at the NFDA Expo.

As we reported last issue, LifeArt was nominated for an Innovation Award for our Online Designer.  While we did not win, we received recognition for being the only foreign nomination, which in itself created extra interest in our Expo booth.  If you have not had a chance to play around with the Online Designer, you should do so, it’s ground breaking technology for the funeral industry.

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Reaching Out

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The loss of life is always tragic, but when it occurs on a large scale through natural disaster, you want to do everything you can to help the families of the victims.  Watching on as the reports on the devastation caused by Typhoon Hayian came through, we reached out to local contacts in the Philippines to offer our support.

We have been in contact with funeral industry representatives to firstly to let them know we were thinking of them and all those in their communities.  We also offered our assistance.  Subsequently eight caskets were sent free of charge to Cosmopolitan Funeral, one of the countries largest funeral service providers, to assist with their relief work.

abundant roses casket

Chairman and CEO, Mike Grehan says, “Working with local staff, we have chosen the White and Abundant Roses designs to send through, so families can have a chance to write on them.”

“We have built LifeArt around the idea that funerals can be personalised.  In a time of tragedy it is important we don’t forget the individuals and that we allow them to be remembered with meaning,” adds Mike.

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