LifeArt International Privacy Policy

Last Updated: 7 November 2014

LifeArt International Pty Ltd ABN 42 111 344 962 (“LifeArt“) has prepared this Privacy Policy to describe our practices regarding the personal information that may be collected from users of any of our websites which post Fstructthis Privacy Policy, and other related services (“Services”). The use of personal information collected through our services shall be limited to the purposes described in this Privacy Policy.

IMPORTANT NOTICE FOR USERS: This Privacy Policy does not govern the collection, use, or disclosure of personal information through the Service by your selected funeral home or our distributors. Please contact these organisations to better understand their privacy practices.

Data You Provide to Us.

We collect information from you, such as first and last name, gender, and e-mail and mailing addresses.  We may also collect other information from you that you provide to us voluntarily, such as photographs.

We will also collect information about third parties that you provide to us, including first and last name, photographs, date and place of birth and death.  Where you provide any third party information to us, you warrant to us that you are entitled to provide that information, and indemnify us for any costs or losses that we may suffer or incur as a result of you not having authority to provide that information.

If you order Services on our website, you provide us or our third party payment processor with information necessary to complete the transaction, which may include your name, credit card information, billing information, and delivery and shipping information. If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail.

Data Collected via Technology.

To make our Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, unique device identifiers, information about how you use our Services and/or a date/time stamp for your visit. We also use cookies and web beacons (as described below) and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and which you viewed. Like most Internet services, we automatically gather this data and store it in log files each time you use our Services.

In accepting this Privacy Policy, you consent to our placement and continued use of cookies on your device. To learn more about cookies, including how to delete cookies, please visit

Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our websites.

“Web beacons” are digital images we use to log information on our websites and in our emails. We use web beacons to manage cookies, count visits, and to learn what marketing works and what does not. We also use web beacons to tell if you open or act on our emails.

“Flash Cookies” are used to store your preferences such as volume control or to display content based upon what you view on our websites to personalize your visit. Third party partners who provide certain features on our websites, such as videos, may place Flash cookies on your device. They may use Flash cookies to track your web browsing activity and to display personalized advertising. Flash cookies are different from other cookies because of the amount of, type of, and way in which data is stored. Cookie management tools provided by your browser usually will not remove Flash cookies. To learn more about Flash cookies, who has placed Flash cookies on your device, and how to manage privacy and storage settings for Flash cookies click here:    We do not control the privacy practices of the third parties who place or track Flash cookies and this privacy policy does not cover their practices. You should visit the privacy policies of companies who place Flash cookies to understand their practices.

“Analytics” use cookies, script tags and scripts to collect and store information such as how users interact with our apps, browser and site performance metrics, errors users encounter when using our apps, device identifiers, how often users visit the websites, what pages they visit, and what other sites they used prior to coming to the websites. We use the information we get from Google Analytics only to improve our websites, our apps, and our Services. Please see the following links for more information about Google Analytics:,, and We do not tie the information gathered using third party analytics to your personal information.

Targeting and Advertising Cookies” are cookies used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

Your cookie choices

  • Most web browsers are set to accept cookies by default. If you prefer, you can typically remove and reject cookies from our site via your browser settings. If you remove or reject our cookies, it will affect how our Services work.
  • You may also render some web beacons unusable by rejecting their associated cookies. If you choose to decline cookies, certain features of the Services that placed the cookie may not function properly or at all as a result.
  • If you do not wish us to track emails we send you, some email services allow you to adjust your display to turn off HTML or disable download of images which should effectively disable our email tracking, or you may unsubscribe from our marketing emails as described above.
  • You may opt out of tracking of certain information collected by Google Analytics, one of our analytics providers as discussed above, on the websites by clicking here.

While we and others give you the choices described in this Privacy Policy, there are many ways web browser signals and other similar mechanisms can indicate your choice to disable tracking, and we may not be aware of or honor every mechanism.


 We display personal testimonials and other stories that you may provide to us on our website in addition to other endorsements.  With your consent we may post your testimonial and/or story along with your name and the names of third parties that you provide to us. If you wish to update or delete your testimonial, you can contact us at [insert].

Use of Your Data

Personal information you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We use your personal information in the following ways:

  • to create and maintain your account; to identify you as a user in our system;
  • to notate and assign support tickets that you may initiate; to operate, maintain, and improve our Services;
  • to personalize and improve your experience;
  • to send you administrative e-mail; to respond to your comments or inquiries; to send you surveys, promotional communications about our products and services with your permission;
  • to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity; and

We may use data which has been de-identified and aggregated data for additional purposes.

We may disclose information to entities in Australia and [insert other countries, if applicable].

Disclosure of Your Personal Information

We will share your personal information with third parties only in the ways that are described as follows or with your express consent.

Third Party Service Providers. We may share your personal information with third party service providers for the sole purpose of providing you with the Services that we offer you through our websites. For example, we may share data with service providers who host our websites or provide email or manufacturing services on our behalf.

Funeral home or distributors. We will share your information with the funeral home selected by you, and our distributors if you have ordered our Services through our distributor.

Other Disclosures. We may disclose information about you if we believe such disclosure is necessary to (a) comply with laws or to respond to lawful requests and legal process; or (b) protect or defend the rights, safety, or property of LifeArt, users of the Services, or any person including to enforce our agreements, policies, and terms of use, or (c) in an emergency to protect the personal safety of any person.

We may also share de-identified and aggregated data with others for their own uses.

Your Rights Regarding Your Personal Information

Changes to Personal Information. You may change some of your personal information in your account by editing your profile within the Service.  You can choose to delete your account (and so cancel the Service) through the Services. You may also request changes or deletions by e-mailing us at the e-mail address set forth below. We will respond to your request, when permitted by law, within 30 days. We will take all reasonable steps to correct your personal information.  We will retain your information for as long as your account is active or as needed to provide you services.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Security of Your Personal Information. We take reasonable steps to help protect your personal information in an effort to prevent unauthorised access, use, or disclosure. Despite these measures, you should know that we cannot fully eliminate security risks associated with personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.  If you have any questions about security on our websites or apps, you can contact us at the contact information set forth below.

Contact Information

We welcome your comments or questions regarding this Privacy Policy. Please e-mail us at [insert] or contact us at [insert].

Changes to This Privacy Policy.

We may change this Privacy Policy from time to time. If we make any changes to this Policy, we will change the “Last Updated” date above. If such changes are material, a notice of the changes will be posted along with the revised Privacy Policy, prior to the change becoming effective. We encourage you to visit this page from time to time for the latest on our privacy practices.

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